Navigating the Future: Conversations on Innovation, Technology, and Empowerment | Interview with João Fouad, Founder and CEO of Highline Venture Builder
Navigating the Future: Conversations on Innovation, Technol…
Join host Ryan Purvis and special guest speaker João Fouad on today's podcast, a thought-provoking podcast exploring the intersection of in…
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Feb. 19, 2024

Navigating the Future: Conversations on Innovation, Technology, and Empowerment | Interview with João Fouad, Founder and CEO of Highline Venture Builder

Navigating the Future: Conversations on Innovation, Technology, and Empowerment | Interview with João Fouad, Founder and CEO of Highline Venture Builder
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The Valuu Makers

Join host Ryan Purvis and special guest speaker João Fouad on today's podcast, a thought-provoking podcast exploring the intersection of innovation, technology, and empowerment. Dive into insightful conversations as they discuss emerging trends, the impact of new technologies, and how individuals and communities are shaping the future. Gain valuable perspectives on navigating the complexities of today's rapidly evolving landscape and discover actionable insights to thrive in tomorrow's world. Tune in for engaging discussions that inspire, inform, and empower.

Meet our guest:
Meet João Fouad, a dynamic entrepreneur and finance/WEB3 specialist. Recognized as one of the top digital entrepreneurs under 35 by Crypto Daily UK, João is passionate about driving innovation in finance, technology, marketing, and education.

As the founder of Highline Venture Builder, João is dedicated to fostering new business ventures for the WEB3/blockchain era. With a knack for breaking the status quo, he's committed to delivering innovative solutions that make a real impact on humanity.

Join us as João shares his insights and experiences, offering a glimpse into the future of technology and entrepreneurship in South America and beyond.

Show Links:
João Fouad's LinkedIn: https://www.linkedin.com/in/joao-fouad/ 

João Fouad's Twitter: @joaofouad

João Fouad's Instagram: @joaofouad


Follow us on Twitter: @thedwwpodcast 

Follow us on LinkedIn: @thedwwpodcast


Email us: podcast@digitalworkspace.works 


Visit us: www.digitalworkspace.works 


YouTube channel: @valuuai

★ Support this podcast on Patreon ★

Transcript

Ryan Purvis: [00:00:00] Hello, and welcome to the Digital Workspace Works podcast. I'm Ryan Purvis, your host, supported by our producer, Heather Bicknell. In this series, you'll hear stories and opinions from experts in the field, stories from the front lines, the problems they face and how they solve them, the areas they're focused on from technology, people, and processes to the approaches they took that will help you to get to the scripts for the Digital Workspace inner workings.


Ryan Purvis: So welcome down to the digital workspace works podcast. You want to introduce yourself, please?


João Fouad: Oh, yeah. 100 percent Ryan. Thanks for having me. Well, as you said, my name is João all. I'm a young brainer, as people said, but most of all, I'm a rebel. So I would say that I'm like this enthusiast for new technology.


João Fouad: So here I am having an adventure and also working hard in entrepreneurship in technology.


Ryan Purvis: Fantastic. Great. what does the digital workspace mean to you?


João Fouad: Freedom.


Ryan Purvis: Freedom. Yeah.


João Fouad: Yeah, definitely. Freedom. Yeah. Yeah. Like if you put like in Metaverse, for example, as [00:01:00] I define it as internet 3D.


João Fouad: Simple as that. You can be whatever, like you want to be. And if you look to money, you know, every scenario is like crypto, bitcoin and stuff. You also have the freedom to transfer money. You are in UK right now, right?


Ryan Purvis: Correct. Yeah. Yeah.


João Fouad: So, yeah, I was there last week, but it's like I can transfer money in seconds to you, to your bank account.


João Fouad: And I can actually do that in pounds if you like to. So I have the freedom to transform and change my money, whatever I want you. And pay whoever I want to, and the government actually doesn't really know who I'm paying, who is paying. So yeah, also another way of freedom. So freedom of speech, freedom of money, and freedom of being whatever you want to be.


Ryan Purvis: Fantastic. Fantastic. I said you were in London last week, were you at what are the technical, the technology events that were going on last week or was something else?


João Fouad: Oh yeah, yeah, I had a pitch in the Landlord Summit and Tech Summit close to Residence. It's a really, [00:02:00] really, really lovely park. I guess.


João Fouad: Yeah.


Ryan Purvis: Yeah. Yeah. No, it's beautiful. Okay. And how did it go?


João Fouad: Oh, yeah, it was fantastic. I mean it's wonderful as you know, like UK has been like this financial center for centuries, I would say as the, like, was the biggest thing part, right? I love that quotes, like the sun never actually goes down on the United Kingdom.


João Fouad: Something like that because the sun is like in in UK and then US and then India and then a few countries in Africa and then UK again. So it's like the sun is always shining on the English Kingdom.


Ryan Purvis: Wow, I've never, I mean, I've kind of heard that, but I've never heard it explained that way.


Ryan Purvis: And, and it's funny because I grew up in Johannesburg where, you know, we have pretty much the same amount of sunlight, you know, winter or summer, generally speaking obviously it shifts around, but we still have the same amount, but living here when it gets to this part of the I'm not sure what Portugal is like, but you know, the sun will like, life will start coming.


Ryan Purvis: It's not coming live at 8 30 now, and then it'll [00:03:00] go dark at three. So that kind of messes with you. You used to


João Fouad: 100%. I was, I was like last week there and it was just like three. It was, I just look at outside. So like, yeah, I would like to have a Guinness right now. It was like 3 PM and I was like, guys, what's going on?


João Fouad: It's a mix of yeah, pretty weird, but yeah, yeah. London's lovely is one of the towns that I. Go and about the event. It was, was crazy because just a month before one of my closest friend and also a great inter brain research warrior from Genesis he works in organization. So he was giving a pitch and I was there and after it was about organization and it's pretty easy.


João Fouad: Like tokenization is kind of the process of tokenizing and putting in a online way. Of private chain property, so anything. So, after like his speech, everybody was just like, Oh, so this is the Bitcoin. And we were like, no, this is not Bitcoin, this is tokenization. It's the same [00:04:00] process as Bitcoin, but it's different.


João Fouad: So it was kind of funny to, to know. because I, came from South America. And when I look to the UK, we produce a lot of things. We produce, like, we are the biggest in orange, soy, and a lot of things. But we are more in agribusiness. The UK is mainly finance. So I was just like, guys, what is going on here?


João Fouad: Like, you should be the one actually, like, we can exchange things. And at the same time England is so prepared to adopt crypto. And as I see, like, this new First Minister that is not so new anymore, but he speak good things about crypto. So yeah it was interesting to talk with some English people there.


Ryan Purvis: Yeah. And you, specialize in the crypto market. So is that your, or sort of blockchain solutions? Is that what you guys look for?


João Fouad: Yeah, mainly I'm liking crypto, digital transformation and artificial intelligence. One I have a venture builder, Highline is the company that founded with my partners.


João Fouad: And so the venture builder has the goal to build startups. And Ryan, the thing is [00:05:00] startups are built to actually Solve problems, but only a few people talk about the problems that comes with the startups inside them found the relations and, you know, fundraising money and stuff. So our mission is to raise up, solve problems of our work and bring a new reality.


João Fouad: So nowadays we are working on a project called Artemis. What Artemis does is actually get a lot of scrubbing, like getting a lot of data from the influencers and match with the goals of the companies. So a company can actually know now and use data to decide and pick who is the best influencer. So this is going to be a creative economy thing and it's going to be huge.


João Fouad: I mean, it's a market that doesn't even started yet. So maybe, yeah, I mean, these kind of fields.


Ryan Purvis: Okay. Very interesting. I mean, you know, so, Finxone which is the, the FinTech platform that I'm involved in. I mean, we, we're trying to solve a lot of that problem per se, but we are seeing the, what you're saying there as a an area that's coming up a lot with this need [00:06:00] to, bring sort of financial solutions to social communities.


Ryan Purvis: Yeah. In a sense. And if you look at kind of what Elon Musk is doing with X, where he bought Twitter, he's changed the model. He's almost flipped it on its head. And now he's already talking about a banking service that goes with it. It's interesting to see that this is kind of converging.


Ryan Purvis: As almost things that would never converge and are becoming very converged.


João Fouad: Yeah, it's true. I mean every business and I see that way to Apple too. If you look, they have a card already. So I think they're going to transform as bank. I mean, I bought like clothes yesterday Rudy. And with the API, with the Stripe, I could pay like easily in my Apple pay.


João Fouad: It was like truly fast. So less than two seconds, I paid my Rudy and was integrated with my wallet and my address. So the shipping is going there. So I think every like company that really grows, it's going to, in a way, become a bank with the open bank solutions. And we have a huge case in Brazil that it's a company called Natura.


João Fouad: and they were like, they sell perfumes and body care [00:07:00] products. Yeah. And they turn into a bank.


Ryan Purvis: Well, it's, I mean, if you look at something like stripe, for example, stripe is not got the best you eyes. Available. But what they do have is they create that service layer. Now, what we're doing is taking their APIs and making them beautiful our platform, and it's bringing that ability for someone to build their app in the, you know, you're, as you said, start up solve problems.


Ryan Purvis: So someone comes with their problems, they build their app, they don't have to worry about the regulation, they don't have to worry about the compliance because the platform does that for them. And they just go, they go and solve their problem. For their customers and you know, you could have a quick, you can have it cheap and you can have it functional because all the things are now coming together in a cohesive solution.


Ryan Purvis: And I think that's what people want. I think, you know, when you look at a customer, that's what they want to get is that those three things together.


João Fouad: 100 percent and UIXE and should have more attention in my point of view. It's not only functional needs to be easy because when you look to like new technologies and new way of thinking, I mean, we as Humans are not normally or natural excited.


João Fouad: [00:08:00] We just get scared at first. That happens with AI or digital banks, for example. It's safe to have a digital bank. And I was just like, is it safe to have a manager? Is it safe to have a bank for the first thought? So I think CUX and UI needs to get more attention in order to get people invited to new techs and, you know, new ways of thinking,


Ryan Purvis: yeah, And I think that's what the, I mean, you talk about the adoption curve. I mean, everyone gets, fear is one of those things to handle. Mostly because it's a emotional reaction. to what they were used to and a fear of, what's next. And then the next piece, which is and it's kind of thing that's drilled out of you in school, that ability to learn and make mistakes.


Ryan Purvis: It's okay to, you know, it's okay to press the wrong buttons on the app per se. Obviously when you're doing transferred money, you don't make too many mistakes, you know, this idea that, that it's okay to experiment with these things. And then as. Once you adopt it, then it becomes part of their life. I mean, look at how Google is part of everyone's life, you know, it's, part of the fabric but to begin with, Google was the first and how many people wanted to use Google?


Ryan Purvis: Not [00:09:00] the first, it was the first one adopted. It was, it was AOL search, it was Yahoo search. But Google was the simplest one to pick up. So people picked it up.


Yeah, I just think that in a way, have you, have you seen the Rogers innovation adoption curve? Are you familiar with this? Because I think this is kind of an interesting concept.


João Fouad: If you look to like this curve of adoption, only 2 percent was like tech enthusiasts mostly are like innovators. So they're like, Oh, what is going on? Like of new, then we got the visionaries was about 13 percent of the completion. Then we get like the. Early majority, I would say the pragmatist was 34, the conservatives 34 too, and the latest people, the more traditional ones, the laggards, and only 16%.


João Fouad: So, because I speak a lot about mass adoption, and I have seen that there is some facts that actually show up. So people can adopt new text and one that I have been working with is like key opinion leaders. Actually leading these digital [00:10:00] transformation because once we normally don't want to be the first, we are more like Ryan, you can go first.


João Fouad: And then I can see him. Yeah, you know, you know, and then I can do my movement. But anyway, when you have like a key opinion leaders, that's someone you want to follow. And he was, or she was the first It's kind of easy to get adoption in an app or any technology that you're developing, blockchain, artificial intelligence, crypto or whatever.


João Fouad: So, yeah, I think it's kind of interesting concept.


Ryan Purvis: So, so what do you, I mean, how do you keep yourself busy? Like, what do you, like, what are you looking for? Are you doing research? I mean, what does your day look like or week look like in the role that you play?


João Fouad: Oh, that's, that is a lot of people who make me busy, actually, nowadays.


João Fouad: I'm kidding. I'm kidding. Well mostly I kind of divide my time in one third in Brazil, one third in Portugal, one third in UK and one third in traveling around. Because, as I said, I have a contributor, so I can't develop or start to develop something[00:11:00] that someone already did. Because I just think this is such a waste of time as a society.


João Fouad: I'm not seeing from the perspective of, oh, you can be my competitor. Because in Web3, in new technologies, Ryan, we don't have competitors. We only have helpers. So if you see, and if someone that going to watch us or hear us is in new technology field, Guys, just, really get your competitors close and say like you know, we can work together, not directly, but indirectly too.


João Fouad: Because if a crypto, for example, fall or is a scam, all the crypto marketing actually suffer for it. And AI and cyber security and yeah, in all fields. So that's the, the fourth part of my time. So normally I'm always in interviews and listening to like this amazing people that the words show up to me and the university care and also of course research.


João Fouad: But the most, I think the most important thing is going in the field. So as I said, if the audience is, it's watching us just go [00:12:00] outside and connect with people. I mean, we have a lot of tools, the Reddits, LinkedIn, yeah, all the social networks, Voice also is a Estonian social media, really interesting, right?


João Fouad: I suggest you to get a look on this. Yeah, voice dot app dot IO. Sorry, voice with a job. We're talking. Yeah, it's pretty easy. It's from Sergei. A great friend of mine. So basically everything who comes about the future, as you said, how I get myself busy, I found communities because we are not isolated.


João Fouad: We all want to connect after pandemic even more. So the fact that you Yeah, right. we are here is the fact that we got connected into a community. That's the fact. I mean, we don't have actually great teeths to bite. So we need to stay together in order to survive. So that's like human history. And by evolving in that way, we just realize and we know deep inside, it's an instinct,[00:13:00] that together we are stronger.


Ryan Purvis: Yeah, agreed.


João Fouad: And in a way, when I, like, by being new techs, I have a lot of influencer from Gen Z and these new special car, like, childs that are growing like every day. And what I learned from them is that they are hungry to connect. To have friends to develop new projects at the same time, they don't really know how anymore because of the internet.


João Fouad: So it's kind of everything's really fast. Everything's changing so much. So ancients and I just think get a long brief, go out, find your community, go to the forums and connect the best way to do research.


Ryan Purvis: there's a comment you made about Web 3. No one's your competitor, everyone's your helper.


Ryan Purvis: But I think that's, a good way to, have as a life philosophy. Because even, prior to Web 3, I mean, I think the successful businesses were the ones that always, always knew what they were good at. And knew how to work with their competitors in a way that was positive, you know, [00:14:00] not so much a competitive, you know, knock each other down.


Ryan Purvis: But even when I used to do a lot of selling, I used to know all the partners I was selling against. And I knew if that partner went in, I knew what their approach would be. So I would sell my approach, thinking about how they would have positioned their value so we would know what our value is. And you're not, you're not there to, you know, again, beat the other guy up.


Ryan Purvis: But, you know, there's times where I've walked out of deals saying, look, we're not the right guys for you. we're not going to be able to do this deal because we can't deliver. And, you know, I think, you know, that as an ethos comes through and, and if I look at the way that things are going in the, in the technology sphere, and again, through AI and include, you know, distributed things like blockchain, they are kind of things that are all about helping us to do our best work without friction.


Ryan Purvis: Less less friction. And that's why I find what you're talking about quite interesting because I think the more ways we can find it to be less bureaucratic and less red tape. Obviously still be, you know, the key thing is fairness and honesty and transparency and those things. I think the better things will be.


Ryan Purvis: I don't know what you think about that.


Ryan Purvis: you know, building on your point around being helpful and not competitive. This is the way I look at things like AI[00:15:00] with three. They're breaking us away from being completely centralized and having to go.


Ryan Purvis: So if little government as an example, maybe there's some natural make sense. actually South Africa is a good example. So I think what's happening in South Africa, as much as it's been a, Okay. You know, and a lot of measurements, quite a big disaster. but they are positive to it.


Ryan Purvis: I always try to find the positive. So what happened in South Africa with apartheid and that clearing up had to happen because it was, it wasn't the right thing to be. And having a new government come in, they've had 25 years and a lot of people say that messed it all up. We don't, there's not a political discussion.


Ryan Purvis: What's interesting about what's happened is that the government is actually incompetent to the point that they can't deliver anything. But what's happened is the country, the private sector, has stepped in to take over the services that the government would have provided. Because the government to be honest, and I see it in the UK as well, so it's not just a scientific thing, and this is why I kind of see interesting part, is I don't think governments can keep up with the speed of what is going on.


Ryan Purvis: In the general populace. If you look at how long it takes for regulations to come in, you look at how long it takes for laws to get passed. They can't keep up with how [00:16:00] fast the technology moves. Just as an example, right? so the thing that I find interesting about what's happening in South Africa is what's happening is you have areas that are still underserviced.


Ryan Purvis: But you have areas that are serviced, but the service is not coming from the government, the service is coming, well, for the most part, the service is coming from the private sector, and they're creating these new sort of pockets and there's a specific word for it I cannot think of the word right now but think of it like a distributed node.


Ryan Purvis: On the blockchain, on the chain, right? So Cape Town or the Western Province is distributed every ward in its own node with its own service delivery handled by a private company to do the service delivery. So they've created their own solution to their own problem, per se, with a common theme about how to solve it, but you're not, dependent on a centralized function to make the decision for you.


Ryan Purvis: The decision isn't made in Pretoria, which is up north. It's made in that ward to solve their problem and deliver, right? And I think that's what's going to happen to how the world will go. Instead of having, even if I look at the UK, you can't wait for it to get to government for a decision to be made.


Ryan Purvis: The councils can't wait for it to go to [00:17:00] government. They get there, they need to make the decisions locally. And even then inside the councils, there needs to be more subdivision of decision making. And the point I'm sort of trying to get to here is that I think what the technology is doing, and you saw it with COVID, it leveled everybody up.


Ryan Purvis: To be able to work remotely and to see that it was possible and all that kind of stuff. And it's given us a bit of freedom, which is what I liked at the beginning, to actually understand how to make our communities work better. But without, not circumventing, but without being stopped by the bureaucracy of the government.


Ryan Purvis: And if you think about back to, you know, when governments were put in place, it was to control and gain taxes. for the royalty or the whatever, but I think what's happening now with, money's changing is you can't constrain that stuff anymore. It's naturally, it's naturally getting life of its own in some respects.


Ryan Purvis: That's what, yeah, I was just thinking about what you were saying and it kind of, the analogy for me is that things are becoming more and more distributed and more and more self controlled.


João Fouad: yeah, yeah, you're 100 percent right. I mean, I have speaking with like many people from different places and I never heard something like, you know, our [00:18:00] government is great.


João Fouad: I am so happy about it. And I never heard that to be honest, like the biggest compliment was just like, this one is not so bad. So I think you're right. And the fact is, once you, like, we are getting our back, you know in a way, I, think that. You need a strong reason to move yourself and the government has been like in this status quo for so long So when the epidemic hits, they were just like, holy shit, everything's changed.


João Fouad: What are you going to do? Oh, everything is in my hand. Like my people need me and actually I didn't see Any government who could cut a great job during that time, you know, maybe New Zealand or Australia. Yeah, that's depends. But anyway, the thing is, so the people actually wake up because they stopped being this.


João Fouad: Lifestyle of just running, running, running, running, like work, work, work, pay, pay, pay, work, work, work, pay, pay, pay, you know, and we got this time to really look inside and look to our lives and kind of get the perception. So I [00:19:00] really think that 2020 I think the next years and decades is going to turn like the real adoption.


João Fouad: Of a new new way of thinking because we don't like anyone to control us anymore and one thing Ryan, we need to address here, revolution doesn't happen to everybody at the same time.


João Fouad: Yes,


João Fouad: If you look at the history, it's going to say like 17 of March, 2020, but it's, different.


João Fouad: Like the pandemic in Brazil happened three months later, which I was kind of a year before to someone that knew. So it's, we need to like, look to the history and realize that. And also we need the, feeling of fear to start moving ourselves. So the way I see the documents today, like they're like, Okay.


João Fouad: Kerry of this kind of revolution. If you look to the blockchain, it's kind of changing the way that we communicate, because if you look at a block of communication. And they're like, before it was like, I know, and you know, right, when the blockchain about the information is everybody know that I said that to you, and everybody can check this.


João Fouad: So what blockchain [00:20:00] actually did was transform the transparency of the communication to a decentralized manner. And this is. Let's go to crypto. Let's go to everything. If you look to the AI and combine to the blockchain, it's like, how can we have like this worldwide brain look to us, you know? So I truly believe that at the same time, right?


João Fouad: Okay. So we are, getting the freedom. Also the power and what can I do? what do I do with power now? What do I do with printing? Because when you put like to cyber security and I have been crypto for a while, always, always when I make like a transaction, I'm just like, that is like this small time fear of.


João Fouad: Is this really safe? So it's like my heart is always bumping a little bit and I know that's 100 percent safer than banks So it's an interesting moment to be alive as I see as entrepreneurship and humankind


Ryan Purvis: It is funny how you say that because I mean I had the same thing with transferring crypto around In fact, someone asked me to do an thing with him the other day and he gave me the number Ethereum.


Ryan Purvis: I think it was like [00:21:00] 0. 016, something like that. And I said, no, I'm not, buying. I'm not using my theorem right now. The market's going up, you know, I'm trying to hold on to as much as I've got. And then I actually went and worked out how much he asked me for. And I knew like three pounds and I, cause he was, he was actually like, come on, man, it's a lot of money.


Ryan Purvis: But then because I couldn't do the conversion in my head, like you could, like, you know, like a dollar per pound is one 25, roughly a 1. 25 or a Euro is roughly one, 1. 1, you know, you can do that stuff in your head. So you're like, you know, roughly standing, but because crypto kind of fluctuates, like it does.


Ryan Purvis: There's a little bit of feeling that you don't really want to use it. Because that transaction, you know, if you're transferring between two wallets, for example, the gas will cost you. amount or if you're purchasing something, the gas is actually quite expensive. So you very much, it's very much a concert conservation of resources feeling.


Ryan Purvis: And I was trying to buy something the other day using a theorem and then this kind of sparked it as like when I did the math, I'm like, you know, it actually, this, the cost is still too high for this to be useful and it'll come down and that's when the mainstream effect will come in. But it's funny how it's there and it's a great.


Ryan Purvis: [00:22:00] concept but it still hasn't got there yet. It's still like on that tipping point of coming over because of that little bit of fear, a little bit of anxiety around using it.


João Fouad: There's not someone looking so we can actually call and ask for help. And this is going to to be interesting because we are going to survive. From that moment 100%, but which, humans are we going to turn in my point of view, more responsible. We're not going to just like, you know, leave our money in anybody's hands because rent like 2023 and almost 2024 at the moment we speaking and people.


João Fouad: It's to be neglect, neglecting with her, like his time or her time with people times because money is chewing away life, right? It's the way that we transfer time to another and how smart you are in the system. So after that era. I think people are going to be more conscious of everyday time and where to stock the money, how to actually transfer it in a safe, in a safe way and be more valuable.


João Fouad: Because at the same time as I was speaking [00:23:00] about the Gen Z, they really don't want to work through someone anymore. Because it's changed. Once we are decentralized, the mindset is also decentralized. So in the Web3 ecosystem, it's kind of interesting that we are co partners to develop this and then we are co partners to develop the next step and we co partners to develop the next one and not like you work with me.


João Fouad: To me for me. So and this, is another level of responsibility, but in my point of view is going to be two different kinds of people, the ones who got lost on the process of AI, because boredom, it's going to be a huge problems in the next decades for the teenagers and young adults.


Ryan Purvis: just boredom, it's the instant gratification.


Ryan Purvis: And boredom. I mean, I see I've got a five year old and a three year old that I can see it already, where they are, struggling with the concept that, sorry, I didn't mean to cut you off there, but they are struggling with the concept that, and we're trying to now bring it back, where you don't have to sit.


Ryan Purvis: And play on a tablet when you're at home, you can build Lego, you can play with your toys whenever it is, and I'm building [00:24:00] a book series with my son and, you know, he just loves the fact that he can ask this engine to generate an image frame of his favorite character and he just wants to keep asking and asking and asking and like, it's like, okay, CJ, it's five, you know, we've done five now it's bedtime, time to go to sleep.


Ryan Purvis: Because, yeah, but I want to now see Dark Thunder as the character, I want to see Dark Thunder as a boat, I want to see Dark Thunder as an airplane, I want to see Dark Thunder as a monster, and that concept that something can just generate this image of what he wants to see, but now I don't, now the thing, I don't know, this is I think that's probably where it'll come in some point is, is that actually helping his creativity by asking something else to generate the image?


Ryan Purvis: Or should he be drawing it himself on a piece of paper to have the imagination? And I don't know what the answer to that one is, but I think that's what's going to be interesting to pitch over in the decades is. how much is our own thinking and how much is the AI thinking for us?


João Fouad: That's an interesting concept, Ryan, and this is an interesting way of reading, actually, so you can have the, you know, the characters of the, the tractor, and then [00:25:00] you can put like an AI to actually generate that to you. That's interesting. That is an interesting,


Ryan Purvis: Yeah, so it's funny.


Ryan Purvis: I think you've just caught on to what I was thinking about the other night. So, so I've, we created the character when he was a kid and it was just like, I got so, he got tired of me reading him stories. He said, no, I'm tired of reading. Can you just tell me stories? So I made up a character and that's what happened.


Ryan Purvis: And I've always wanted to turn it into a book series and then someone taught me last week how to do it with, with It was pretty obvious. It's just, you know, you need some time to look at it. What I've been thinking about now is you can go and create inside of a GTP, your character structure of your ideal story.


Ryan Purvis: And then every night you can ask the GTP to create the next chapter of your story. So the book can never end, which for some stories, like I've written some really good series that I've read that I really just want the book to never end. You can literally have your story be created every night for you on the fly.


Ryan Purvis: I just think it's such an amazing thought.


João Fouad: It is. Actually, I kind of created a book. A book series. It's an RPG stories with some friends. And each one of us could actually write three chapters on the [00:26:00] ChatGPG group. So that's the difference between, like, my part of history and, like, your part of history. It was the prompt that I used.


João Fouad: So at the same time that I think you're developing in this kind of, you know, reading books. Probably less the creativity, but also in a way or develop with how to make questions and create the formula of rational thinking. Because if you put like a poor prompt, the AI is going to, and that's an interesting one.


João Fouad: I just got this study this research that a guy actually put the prompt and say if you give me a great response, I am going to give a tip for you. Yeah, and it's impressive that the chat GPT after has been offered a chip just give a better answer. So, at the same time that it's like the creativity of, you know, imagine that persona or a character at the same time is kind of teaching him how to make questions and if you look to the bottom line, the word is not, moving by the answers, but by the right questions.


João Fouad: this is also an interesting skill to, [00:27:00] and is your, it's a daughter, it's a son.


Ryan Purvis: So I've got a son and a daughter. So it's my son who's five, who we're playing with this with. Lemme actually get my, I'll show you a couple and I'll put some images in my episode so you can, so people can see them.


Ryan Purvis: Because it, it really is, I really enjoy it and my goal is to turn this into a book or a few books. Let me get one of these opens so you can see. So, so let me just turn off the the


Ryan Purvis: and it's amazing 'cause I wanted to write books for years and I never had the time. But there, so, so there is the. That's the generated image so so dark thunder is a black car with purple wheels when he goes fast So we'd watched We were watching a movie called the sea monster and I said, oh, let's generate dark thunder with the sea monster And then he wanted to see dark thunder with a plane You can see there's a plane.


Ryan Purvis: Yeah, yeah. It's a great image. It's fantastic. And you know, the thing is, like, the way you train, I mean, I've got a lot of solutions over the years using machine learning and stuff, and, you know, the training exercise and all that has always been the painful part to do. But this part, this is so nice, because what you do is you go and generate, and I'll just scroll [00:28:00] through here so you can see, you just go and generate a whole lot of images and text.


Ryan Purvis: Right. And then you take out the stuff that you like and you upload that into the knowledge base, like you would upload onto Facebook. I mean, that's how easy it is. And then you just see a little message saying knowledge updated. And then you ask it to, regenerate the images again. And the images have mostly improved.


Ryan Purvis: So it's learning capabilities are actually really good. And then when you write the story, you can generate your characters and you just put those into the knowledge base as well. So you can literally build your, your world, your, your realm within that what do you call it? Within that chat GDP component, and then you basically publish a link.


Ryan Purvis: I can give you the link tonight and you can go play with, the same thing. As long as you've got a premium subscription. To, to GDP, you could engage with our story and have, and like I say, have a story every day. So my plan from an automation point of view is just to daily send a prompt to that thing to generate the story with the images for my son based on an idea he has every morning.


Ryan Purvis: So every morning I say, what do you want Dr. Dunn to do today? And he'll tell me, then I'll generate the story. And if it takes, you know,[00:29:00] a minute for me to do, but he comes home and he's got a book. You got a story with pictures on his idea and he can do it himself now, which was the, which was the main curve.


Ryan Purvis: And I think that's, that's the amazing enablement because he'll just grow up his whole life knowing that this stuff is possible.


João Fouad: 100. it is possible. And you are just like, he inspired, he's creative by asking every day. What is going to be on the story today? So I think this is an interesting process.


João Fouad: Congratulations. Be a awesome dad, right, ?


Ryan Purvis: No, thank you. Yeah, no, I think as a dad you always think you can do better, but it, it's been a, it's been rewarding 'cause he literally has said, dad, you, this is the best thing ever. I love this. which is great.


Ryan Purvis: So do you have kids? Sorry. I've never asked.


João Fouad: No, no, no, no, no. Yeah. No. Yeah. I mean, I have siblings and yeah. Okay. They're teenagers at the moment. So I'm taking care of like the future and stuff also because. You know, as the, older brother, you also have a few responsibilities on, on it. So that is, interesting how I'm [00:30:00] excited when I look to the future of this, the child, like the next gen conflict that's going to be On the market, because I really think that they are going to be, yeah, I hate this conservative pitch of, Oh, the world is getting chaos.


João Fouad: You know, like we are getting dumb and stuff. So guys, it was never so easy to launch a book. launched a book a few years ago and nowadays I was just, I could just like, so it's so easy to start a company, start a project, find people to work with start a book, write a book, publish a book. And you can like add a chapter every day.


João Fouad: So nowadays you can actually have a live book. Instead of, I don't know, Harry Potter, for example, like beginning, middle, and the end. So, we can continue Harry Potter and the Stars. We don't need JK Rowling to do that. So, this is the exciting moment. So, I think the next generation is going to really enjoy.


João Fouad: Everything that we are building at the moment, and my main role is [00:31:00] to show people this kind of new technology, how we can be awareness to be on this, and if you look to the audience, Ryan, that's The project is about the Artemis that I speak to you, because once we calculate what is your interest, what do you like, like cars, airplanes, I can suggest companies so you can be more and more engaged, suggest community so you can more, you can go deep inside at the same time, I can suggest how to actually, you know change your bubble, like, okay, you're like airplane and car things.


João Fouad: Yeah. But what about new contents? So I can also suggest that to different opinion leaders. So I think data in a way will help us to be more aligned and spend or spare less time what is not interesting to us. So when I look to the future, I have this kind of amazing feeling that's going to be impressive.


Ryan Purvis: I think you're right. I think data is, I mean, data has been for a long time touted as the new oil. which is probably correct to some extent, but I think it's the ability [00:32:00] to use data and make it actionable and find the important pieces that bring them and bring the dots together.


Ryan Purvis: Just like he said, that's really the trick. I mean, just see how that plays out. I do need to just sort of tie this up and I'm gonna run out of time. Is there anything else you want to cover? Or do you want to give out your contact details for people to get in touch? I mean, what are you looking for from the audience?


João Fouad: Oh, yeah. Well first of all, Ryan, thank you for the chat. It's always great to meet a future fella, enthusiast, as you yeah, I really don't know what the audience is looking for. Once, like we can go deeper in another conversation after. If you're looking for a project, just go for it.


João Fouad: If you're in a project already, invite more people to do it. Do not stop, even in the worst case scenario, keep going. I think this is the, like at the end, at the bottom line, people is going to change the world. So as we speak a lot of about society and future. Well, everyone's kind of integrated in this [00:33:00] future that we are speaking of.


João Fouad: So be positive. We are getting there and my social, if you want to connect with me, of course, friend, my social network, linkage in, I think my name is going to be under here is J O A O is like John in Portuguese. So if you want what, and you can also connect me with me, Instagram. I'm not an ex so much because I really struggle to tweet a lot, but yeah, Instagram and LinkedIn is kind of the easiest way to find me.


Ryan Purvis: Perfect. Perfect. That sounds good. We'll put those links in the, in the show notes anyway. So great stuff. It's been a lovely chatting with you and I look forward to keeping in touch with you.


João Fouad: 100 percent Ryan. Just got the invitation on LinkedIn.


Ryan Purvis: Perfect. Great. Super. Thanks, Al. All the best.


João Fouad: Thanks, Ryan.


João Fouad: Bye bye. Thanks, Ryan.


. Thank you for listening to today's episode. Heather Bicknell is our producer editor. Thank you, Heather. For your hard work on this episode, please subscribe to the series and rate us on iTunes at the Google Play Store.


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João Fouad Profile Photo

João Fouad

Founder & CEO

Some consider me a renowned international C-level / speaker; I also have been honored by Crypto Daily UK as one of 2023's Under-35 TOP Entrepreneurs, and was invited to speak and share my insights at London Tech Week, Web Summit and the Metaverse Summit, amongst other important events.

For me, finance, technology, marketing, and education are the drivers that will change the world.

A young and disruptive entrepreneur and finance/WEB3 specialist, João -now more than ever – quotes Petter Drucker’s phrase: "The best way to predict the future is to create it." Joao leads Highline Venture Builder, an international HUB for companies, investors and startups dedicated to promoting new millionaire businesses & technologies for the WEB3/blockchain era.

João, an innovative young entrepreneur from Brazil, has been highlighted by Crypto Daily UK as one of the top digital entrepreneurs under the age of 35, considered by this important media as one of the most important young corporate leaders in the world.

He was also a specialized jury for the Crypto Daily UK Awards 2023, evaluator of the Entrepreneurship category, being the only Latin American member of this prestigious international jury.
He has just created and launched innovative AI tools for WEB3 and Muppet, including ARTEMIS technology, revolutionary for working with influencers, content creators and digital marketing, today.

Diagnosed as a rebel by his parents, he always seeks to break the status quo and build new realities based on innovations in the companies h… Read More