Ryan Purvis sits down with Sneha Saigal who is the founder and CEO of Geeks and Experts, a platform connecting startups and scaleups with fractional PR talent on a contract basis. They dive into practical PR strategies for seed to Series A/B companies, how to identify and connect with the right media outlets, and why building relationships with journalists is key. Sneha shares her insights on the art of telling an authentic founder story, leveraging earned media, and maximising the impact of PR without relying on paid features. Whether you're a startup founder looking to break into the media or an entrepreneur fine-tuning your brand messaging, this episode is packed with actionable advice.
Show links:
Sneha's LinkedIn: Sneha Saigal
Geeks and Experts website: geeksandexperts.com
Twitter: @theValuuMakers
LinkedIn: @theValuuMakers
YouTube channel: TheValuuMakers
Email us: podcast@valuumakers.club
Visit us: www.valuumakers.club
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Co-founder of Geeks and Experts
With an MBA focused on entrepreneurship, from IESE Business School, Barcelona, I learned to leverage my expertise across industries from consulting to non-profits until I founded and launched G&E.
From grassroots developmental organizations such as The Akanksha Foundation to food-tech unicorns (now IPO) such as Zomato, I have focussed on marketing and business development across the spectrum. But, creating value has been at the center of it all, always!
My curious spirit and strive to create impact through learning and collaborations have led me to galvanize reform through initiatives such as "Liberal Arts in Prison" programs and social impact enterprises in a variety of landscapes such as Iowa.
A certified WSET sommelier, I have a penchant for scarves, dark chocolate, and great workouts!
I write often, read more, and meditate the most! In the works - photography, Spanish, running.