Nick Fine

UX Truthsayer

Dr. Nick Fine stands at the forefront of user experience research and design, blending a deep-rooted passion for psychology with cutting-edge human-computer interaction (HCI) expertise. With a career spanning over two decades, Dr. Fine has carved a niche for himself as an innovator and thought leader in the digital domain. His academic credentials include a BSc in Psychology and advanced degrees in HCI, culminating in a PhD earned in 2009 with his pioneering thesis on "Personalising Interaction Using User Interface Skins." This work notably advanced the field by linking personality types with user interface preferences through novel analyses of keyboard and mouse usage.

Dr. Fine's professional journey is distinguished by his ability to adapt rigorous academic research methodologies to solve complex commercial challenges. His expertise has been instrumental in the successful delivery of high-stakes projects across various sectors, including air traffic control systems, financial platforms, and pharmaceutical research and development. His role as lead UX on projects for globally recognized brands such as Coca Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot, and notable government departments, underscores his ability to drive transformative user experiences at scale.

As the founder of UX Psychology, Dr. Fine is dedicated to harnessing psychological insights to inform and enhance user experience design. His work in behavioural personalisation, personality psychology, conversion rate optimisation, and remote user testing has set new benchmarks in the field, demonstrating the potent synergy between psychology and technology.

Beyond his professional achievements, Dr. Fine is a charismatic speaker, sharing his wealth of knowledge and insights at industry conferences and on LinkedIn. His contributions extend to his current role as Principal User Researcher and Strategist for the Adaptavist Group, where he continues to shape the future of UX through strategic innovation.

In addition to his professional pursuits, Dr. Fine is committed to enriching the UX community through educational initiatives, including the authoring of a forthcoming UX handbook. His personal interests, such as drumming and wild camping, reflect a dynamic individual who embraces both creativity and exploration in all facets of life.

SHORT VERSION OF BIO

Dr. Nick Fine is a leading UX researcher with over 20 years in digital design, blending psychology and HCI expertise. Founder of UX Psychology, he's pioneered methods linking personality to UI preferences. With a PhD in HCI, he's led UX for major brands and speaks widely on scientific design. Currently, he's a Principal Researcher at Adaptavist Group, authoring a UX handbook, and enjoys drumming and scuba diving.