Lead Innovator at Respona
In 2017, I joined Visme as the first marketing hire.
Small team with no outside funding.
Fast forward to 2023: Visme is an 8-figure biz with 20 million users. π
How did we get there? SEO.
SaaS businesses spend big on distribution. But organic traffic can help scale without burning cash.
Visme's website gets 3 million visitors each month. That's equal to $1.5M in Google ads. Every. Month.
But it wasn't a walk in the park.
We tried the "create, and they'll come" approach. Keyword research, quality content...
Result? Nada. Zero traffic after months of work. π
Lesson learned: Quality content alone doesn't cut it.
Google rankings are all about credibility. And credibility comes from relevant sites linking back to yours.
But how do we get those precious backlinks?
Enter Respona, Visme's marketing secret weapon.
It helped us connect with top publications in our niche.
It rocked. So we shared the love, making Respona a stand-alone product.